Banasch, 56, joins from Erwin Muller where he is Group Chief Sales Officer. Previously, he was Group CEO at Hoffmann and held senior executive roles at Pilkington and Rational AG.
Martin Thomsen, CEO Rubix Group, said: “I am delighted that Reinhard is joining Rubix. He brings an international perspective, a wealth of industrial experience and a proven track record of delivering sustainable growth. I am looking forward to working with him, and welcoming him to our Group in the New Year.”
Reinhard Banasch said: “Rubix has the largest European footprint of all industrial distributors. In a highly fragmented market, this offers considerable growth potential. The brand is new, but there is extensive history and expertise in the business and I am excited to be joining at such an important moment for the Group.”
Hermann Maier, who has been interim CEO of Rubix Germany, Austria and Switzerland, will join the Rubix Group Board as a non-executive director.